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The Palm Refreshes Image, Menu for 85th Anniversary

The Palm Refreshes Image, Menu for 85th Anniversary

Palm Management Corp., the parent of the luxury steakhouse chain based in Washington, D.C., is refreshing the brand as part of its 85th anniversary celebration this year.

Chainwide alterations include new and rejuvenated menu items, a refurbished logo, redesigned waitstaff uniforms and tableware, a new ad campaign and a revamped website.

The chain also is designing a new prototype to use as a launch point for future growth. Bruce Bozzi, Jr., executive vice president and fourth-generation owner of the 28-unit brand, said the new prototype design will be tested when The Palm moves its Boston location to a new address next year. The new design will be applied to new and existing units, he said.

“We really wanted to retain all of The Palm’s signature elements — from the caricatures on our walls to the signature dishes on our menu — but also take a deep look at our brand from all angles to identify ways we could enhance The Palm experience for guests,” Bozzi, Jr. said in a written statement.

“With our 85th anniversary taking place this year, the time was right to reintroduce The Palm to the world and establish a connection with the next generation of patrons.”

The Palm’s brand refresh includes changes to:

Menu. Executive chef Tony Tammero and vice president of culinary operations Brian McCardle altered some classic Palm preparations while adding several new items. They’ve introduced new presentations for Palm signatures, like the Jumbo Shrimp Cocktail and hand-cut French fries, and debuted several new items, like antipasti with authentic Italian meats and cheeses; homemade gelato; and warm, sugared donuts.

The physical menu itself also has undergone some changes. The old paper menu has been replaced by a hand-printed menu encased in brown leather and accompanied by a leaflet featuring facts about each Palm location.

Tableware. Changes include redesigned dishware that will carry the new Palm logo and new wine decanters.

Uniforms. Servers will now wear tan jackets embroidered with their first names and years of service, while server assistants will wear white shirts with black aprons.

Website. The revamped website features new food and lifestyle images, as well as the new logo and color scheme.

While the luxury steakhouse segment — which also includes Morton’s, Ruth’s Chris and Fleming’s Prime Steakhouse & Wine Bar — was hit hard by the recession, segment leaders have begun to report a turnaround in business.

Palm Management Corp. generated revenue of $107.8 million in 2010, an increase of 8.3 percent over $99.5 million in 2009, according to Nation’s Restaurant News’ Second 100 census of chains and companies in the foodservice industry.

The privately owned The Palm restaurants chain was founded in 1926 in New York by Pio Bozzi and John Ganzi. The chain is still owned and operated by members of their families.

Vanessa Van Landingham contributed to this story.

— Paul Frumkin


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


The Palm Refreshes Image, Menu for 85th Anniversary - Recipes

We celebrated my mother's 85th birthday with a party of 10.
It was wonderful we shared most of the food and the chicken marsala was delicious.
We brought our own cake and they charged us $10 to serve it-well worth the price since she was able to have her favorite cake.

50 - 54 of 73 reviews

The atmosphere felt casual and friendly, yet somewhat confused, in this small, loud restaurant. Meatballs and chicken piccata were well prepared and tasty. Arugula salad was ok, but the Caesar salad was excessively dressed. An additional dish of pasta which comes with entrees seems unnecessary. There were some good wine options on the list. If one must dine near to Durango and West Sahara, this is a reasonable choice and better than nearby chain restaurants. I'm not sure I would go out of my way for it, though.

I was really hoping for an excellent meal considering the bill would be over $100 for two dinners. The reviews led me to believe that my wife with dementia would enjoy the experience.

The bread they brought out was slightly warm and stale only fit for croutons. With a very limited appetizer menu I asked if they had Calamari. The friendly waiter asked the kitchen and it was available. Later our order came out way, way less fried/crispy than we've ever experienced.

My Veil Parmesan was nice except for the 15% or so that was not veil but baked into the meal and could not be cut or eaten. My wife's steak could not be chewed so she had to remove it from her mouth as swallowing it was not an option. Our side dishes of pasta were only warm and stuck together.

We left what was inedible and the waiter said sometimes you get such problems. No adjustment was offered. We paid and left. I left my phone/camera in the car as not to be interrupted during our meal or there would be pictures here. Every other place we've eaten in Vegas had superior Veil and Steak. If you check my reviews on travel sites I have only given 1 bad review (ever). That place closed shortly after.


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